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Trading Card Game

Trading Card Game

Pull Cards V2

Redesigning the marketplace

Redesigning the marketplace

Timeline

Timeline

September 2024 - Present

September 2024 - Present

Role

Role

User Research,

Interface Design,

Design Strategy

User Research,

Interface Design,

Design Strategy

Brief


Enhance the user experience and functionality of Pull Cards based on feedback from Version 1. Our goal is to address user pain points and implement features that improve usability, community engagement, and overall satisfaction with the marketplace.

Brief


Enhance the user experience and functionality of Pull Cards based on feedback from Version 1. Our goal is to address user pain points and implement features that improve usability, community engagement, and overall satisfaction with the marketplace.

Problem


When we said MVP, we truly meant minimum viable product, which led to missing basic functionality in Version 1. Users struggled with the lack of essential tools like navigation, filtering for cards, and settings for personalization. These oversights created a functional but incomplete product, limiting usability and engagement.

Problem


When we said MVP, we truly meant minimum viable product, which led to missing basic functionality in Version 1. Users struggled with the lack of essential tools like navigation, filtering for cards, and settings for personalization. These oversights created a functional but incomplete product, limiting usability and engagement.

Goals


  1. Enhance Usability: Implement core functionalities like advanced filtering, intuitive navigation, and streamlined settings to create a more user-friendly experience.

  2. Boost Engagement: Introduce personalized profiles, gamified elements, and community-focused features to foster connection and excitement among users.

  3. Streamline Marketplace Operations: Improve inventory management and checkout processes, ensuring smoother transactions and consolidated shipping for a hassle-free user journey.


Before getting into my design process, here's a direct comparison of the redesign:

Goals


  1. Enhance Usability: Implement core functionalities like advanced filtering, intuitive navigation, and streamlined settings to create a more user-friendly experience.

  2. Boost Engagement: Introduce personalized profiles, gamified elements, and community-focused features to foster connection and excitement among users.

  3. Streamline Marketplace Operations: Improve inventory management and checkout processes, ensuring smoother transactions and consolidated shipping for a hassle-free user journey.


Before getting into my design process, here's a direct comparison of the redesign:

Kim Seurai - @ 2025

made with luv and lots of matcha lattes

Kim Seurai - @ 2025

made with luv and lots of matcha lattes

Kim Seurai - @ 2025

made with luv and lots of matcha lattes

Kim Seurai - @ 2025

made with luv and lots of matcha lattes